White-Label Partner Platform · A Powered-By Offering

A Smarter Way to Acquire & Retain SME Clients.

Embed powerful business tools directly into your customer offering and become indispensable to growing businesses.

Book a Partner Demo
Zero build cost Fully white-labelled Live in days, not months
app.yourbrand.com
Your Business Hub
Powered by Machinence
2,847
Active businesses
+34%
Engagement
91%
Retention
Website BuilderActive
Invoicing + PaymentsActive
AI Support AgentActive
Business ResearchPopular
29% lower churn
vs last quarter
5+ / day
Daily sessions
Banking that becomes a platform Insurance embedded into the workday Merchant services that win on value, not rates Associations with membership worth renewing Communities that monetise their audience Chambers that support local business
99%
Lower customer acquisition cost when value is bundled in
29%
Reduction in SME churn within two quarters
+38%
Higher lifetime value per customer
5+
Daily branded sessions per customer
£0
Build cost. We deploy everything for you
20+
AI tools, all under your brand
Built for Partnership Leaders

One platform.
Every partnership model.

Whoever your members or customers are, the play is identical. Give small businesses everything they need under your brand and become the platform they cannot leave. This is the value-added service that beats the competition, slashes your acquisition cost and turns a transactional relationship into a partnership for life.

Beat the competition

A one-stop shop no rival can match. Stop competing on price and become the reason small businesses choose you and stay.

Acquire more, for far less

Bundled value converts faster and cuts customer acquisition cost by up to 99%. Selling stops being a battle and becomes the obvious choice.

Deliver more value, keep them longer

Everything a small business needs, under your brand, at next to no cost. More value means more stickiness, and stickiness means retention.

Banking & Fintech
Sector 01 · For banks, fintechs and challenger banks

An account is a commodity.
A platform is forever.

A business current account is interchangeable, easy to leave and impossible to love. Put Machinence on top and that account becomes the place your customers run their whole business. Layer your banking, lending, mortgages and insurance into tools they open every day. Stop competing on rates and fees. If you want small-business customers, you become the reason they choose you and the reason they never leave.

Acquire for less. A bundled value proposition converts faster and cuts the cost of winning every new SME.
Grow share of wallet. Surface lending, mortgages, FX and insurance inside the workflow they use daily.
Stickiness by design. 5+ branded logins a day, not one statement a month. Their business runs on you.
Retention that holds. Richer cashflow data sharpens underwriting and switching means losing everything.
Build the banking play
Your bank, now a platform
Business bankingYou
Lending & mortgagesYou
Business insuranceYou
+ 20 connected business tools
3×
more product cross-sell per SME than an account-only relationship.
Insurance
Sector 02 · For insurers and brokers covering small business

Cover that lives
inside the workday.

SME cover competes on price and lapses the moment a cheaper quote lands. Embed quote, bind and renew inside the platform your customers open every day and insurance stops being a once-a-year line item. It becomes part of how the business runs. One package, constant contact, retention by default, and a far lower cost to acquire every policy.

Lower acquisition cost. Cover bundled into a daily platform sells itself instead of being chased.
Embedded quote, bind and renew inside the tools SMEs already use every day.
Live signals, sharper pricing. Headcount, revenue and assets surface the right policy at the right moment.
Retention that defends itself. Cover that grows with the business is cover that does not lapse.
Embed your policies
Coverage, sharpened by live data
+41%retention
Headcount & payroll signals
Revenue & asset growth
New premises & equipment
+41%
policy retention when cover is bundled into a platform used every day.
Merchant Services
Sector 03 · For acquirers, ISOs and payment providers

Stop selling rates.
Start owning the business.

Competing on rate is a race to zero. Every merchant is one phone call from a cheaper quote. Integrate your payment rails into Machinence and the merchant's invoicing, store, CRM and bookkeeping all settle through you. Switching processor now means switching their whole business. That is stickiness no rate card can buy, and acquisition that no longer depends on undercutting everyone else.

Win on value, not price. Sell outcomes and stickiness, not basis points, and stop the churn to undercutters.
Your gateway, embedded across invoicing, checkout and the online store.
New recurring revenue beyond interchange. Software income on top of settlement.
Retention no rival can break. The whole operation runs on your rails, so it stays on your rails.
Integrate your rails
Every transaction settles to you
Invoicing Online store CRM & bookkeeping Your paymentrails
29% lower
merchant churn when the business runs on your rails, not just your rate.
Associations & Chambers
Sector 04 · For membership bodies, chambers and trade associations

Make membership
impossible to cancel.

Members renew when the value is obvious, and nothing is more obvious than the tools that run their business. Give every member a complete white-labelled business platform under your name and membership stops being a cost to justify. It becomes everything they would otherwise pay for separately, a one-stop shop included with you, a new non-dues revenue line, and retention that defends itself.

A benefit used every day, not a directory members forget they joined.
Lower acquisition cost. A killer member benefit recruits for you through word of mouth.
A new non-dues revenue line from every active member account.
Renewal that defends itself. Leaving means losing the whole toolkit their business runs on.
Upgrade your membership
Membership, upgraded
Your
Membership
Now a full business platform
Website
Store
Invoicing
CRM
Email
SEO
+15 more
71% to 89%
member renewal in year one for a typical chamber after launch.
Communities & Networks
Sector 05 · For online communities, networks and accelerators

Turn an audience
into a platform.

Facebook groups, LinkedIn networks, subreddits and accelerator cohorts are full of founders who trust your recommendation. Machinence lets you give them real tools under your brand and earn on every active account. Stop sending them elsewhere. Become where they build, at almost no cost to acquire each one.

Genuine utility to recommend, not just another affiliate link.
Revenue per active account on community-friendly terms, with almost no acquisition cost.
Real value, real stickiness. One connected platform for cohorts and members from day one.
Your community brand throughout, live in days, not months.
Monetise your community
Most groups never monetise. Yours will.
Your group47k members
£££
Recurring revenue
Under 5%
of social groups ever earn real income, and under 1% earn recurring revenue. With Machinence, yours is the exception, earning on every active account.
The One-Stop Shop

Stop buying fragmented tools.
Give them one.

Today your customers juggle a separate website builder, invoicing app, CRM and email tool. Fragmented, unintegrated, and a bill for every one. Machinence brings it all into one connected platform, under your brand.

The old way
×Website ×SEO tool ×Email app ×CRM ×Invoicing ×Payments £ £ £
Fragmented and unintegrated. Separate logins, separate bills, nothing that talks to each other.
The Machinence way
Your platform Website SEO Email CRM Invoicing Payments
One connected platform. One login, one bill, every tool integrated and working together, all under your brand.
Website BuilderOnline StoreAI Blog WriterSEO OptimiserEmail MarketingSocial PublisherInvoicingBookkeepingPaymentsCRMLogo MakerAI ImagesAI Support AgentHR ManagementBusiness ResearchDomain & HostingReview ManagementSmart CalendarAnalyticsLegal DocumentsContent HubCompany Formation
Change the Way You Sell

Stop selling.
Start supporting.

99% lower
When customers run their business on your platform, selling stops being an expensive battle and becomes the obvious choice. Acquisition cost falls by up to 99% and selling turns into order-taking. You support your customers instead of spending a fortune chasing new ones.
The old way: selling hard
×High acquisition cost. You spend heavily to win every customer.
×Competing on price, because there is nothing else to compete on.
×Constant chasing. Win them, then watch them churn to a cheaper offer.
×You are a supplier. Easy to compare, easy to replace.
The Machinence way: supporting
✓Acquisition cost close to zero. The value sells itself.
✓Competing on value. A one-stop shop no rival can match.
✓Customers come to you, stay with you and tell others.
✓You are infrastructure. Impossible to compare, impossible to replace.

"Stop being a supplier.
Start being infrastructure."

The Machinence Partner Platform · Powered by you

How Partnerships Launch

From first call
to live in days.

No procurement marathon. No engineering sprint. No risk. Your team owns the relationship, we run the platform.

Step 01

Partnership call

30 minutes. We map your audience, commercial model and the products you want to layer in.

~30 minutes
Step 02

We configure & brand

Your domain, your logo, your products embedded. No developer time from your side.

A few days
Step 03

Branded & live

Your white-labelled platform launches. Customers and members see only your brand, never ours.

Under 2 weeks
Step 04

Revenue & retention

Accounts activate, daily engagement climbs, churn drops. Your offering just became indispensable.

From day one
The Numbers

A revenue stream
you do not have to build.

20+ AI business tools, fully white-labelled, under your brand, deployed in days at zero build cost. Here is what that does to the metrics a partnership director answers for.

99%
Lower acquisition cost
29%
Churn reduction
+24
NPS improvement (pts)
+38%
Revenue per customer
Cost to build yourself
£6,000,000
With a build time of 24+ months
The Cost of Waiting

The partners who move first
own the category.

Embedding business tools into banking, insurance, merchant services and membership is already happening. The organisations that move first set the standard their customers expect. Everyone else pays more, later, to catch up. Be the one they cannot replace, before your competitor gets there first.

Already happening

Competitors are bundling now

Digital-first banks, insurers and acquirers are adding business tools today. The window to lead, not follow, is open right now.

Customers expect it

SMEs are already asking

The question your customers are asking is simple: what else do I get? Be the partner with the answer they cannot find anywhere else.

First-mover advantage

The lead compounds

The organisation that becomes the SME operating platform holds relationships no rival can break, and a head start no rival can buy back.

Partner Programme

Be the one they
cannot replace.

Beat the competition, acquire customers for less and keep them for life. 20+ AI tools, fully white-labelled, live in days. Your brand on the front. Machinence on the inside.

Book a Partner Demo
Zero build costLive in daysFully white-labelledRevenue from day one
Questions

Everything a partnership director
needs to know.

Want the commercial detail?
We will put real numbers against your audience, revenue model, attach rates and projected churn impact, on a 30-minute call.
What does the partner platform actually include?

Your customers and members get 20+ AI business tools under your brand: AI website builder, online store, SEO, email marketing, social publishing, CRM, invoicing, bookkeeping, payments, HR, an AI support agent, business research and more. Your domain, your login, your logo. They never see Machinence.

Can we embed our own products, like payments, insurance or lending?

Yes, this is the heart of it. We integrate your payment rails, insurance products, lending or banking services directly into the platform your customers use every day. Instead of competing on rate or premium, you become the place their whole business runs, with your products built into the workflow.

How does this lower our customer acquisition cost?

When you bundle a complete business platform with your core product, you stop competing on price and start offering value no rival can match. That converts faster, at far lower cost, and customers refer others. Partners typically see acquisition cost fall dramatically because the value proposition sells itself.

What commercial models can we run?

Revenue share, bundled subscription pricing, volume discounts, partner-funded plans and white-label reseller models. We design the right structure with you on the first call, around how your organisation already earns.

Who handles deployment, support and updates?

We do, end to end. There is no build cost and no maintenance burden on your team. We deploy, configure and support the platform, and every new tool we release becomes available to your customers automatically at no extra cost.

How does this protect data and meet our compliance requirements?

Everything runs under your brand on infrastructure we manage, with role-based access and per-partner data separation. We walk your security and compliance teams through data handling, hosting and access controls during onboarding and configure to your requirements.

How quickly can we go live?

Most partner platforms are live within days of signing, and typically under two weeks from the first conversation. Our rollout team handles everything, so no development resource is needed from you.

Is there exclusivity in our sector or region?

We offer category and territory arrangements for the right partners. Tell us about your market on the partnership call and we will scope what protection makes sense.

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