Effective Date: 21 November 2023

Welcome once more! At Machinence Ltd (“Machinence”), we believe that protecting your Personal Data is very important. In this Privacy Policy we want to explain to you what we do with the Personal Data that Machinence and all its strategic partners (hereafter referred to as “Machinence”, or “we” or “us” or “our”) receives or collects. If you are a Customer, this Privacy Policy is incorporated by reference into the Machinence Service Agreement between you and Machinence.

I. Interpretation

This privacy policy applies only to the following persons (collectively “you” or “your”):

Visitors: means any person who contacts Machinence, speaks with a Machinence sales representative, or provides feedback (e.g. responds to a survey), any person who visits www.storeapp.io, as well as any other Machinence applications or websites that Machinence uses and where a link to this Privacy Policy is included, such as websites created for contests or promotional purposes (the “Websites”);

Customers: means any business owner or business that subscribes to the Machinence software services or otherwise purchases services from Machinence (the “Services”), either through a paid subscription or a trial; and

Partners: means Machinence’s third-party business partners, including their employees and representatives.

Definition of Personal Data

Personal Data means any information that relates to an identified or identifiable natural person. This includes data such as name, home address, email address and phone number, as well as IP-address and data specific to the physical, physiological, genetic, economic, cultural or social identity of natural persons. Information about a business, such as its name or physical address, is not Personal Data.

Third-Party Websites and applications

This Privacy Policy does not apply to any third-party websites, applications, or services, even if these are accessible through Machinence’s Websites or Services. The linking to a third-party website, service or application is subject to the terms and conditions of the third-party website, service, or application.

Responsibility of our Customers

Customers are responsible for complying with all applicable laws and regulations concerning the Personal Data of their own customers and employees (the “End-Users”) they process when using our Services. Such processing is governed by the applicable agreement and privacy policy between the Customer and its End-Users. Unless End-Users interact with us directly (e.g. respond to an in-app survey about our products, submit feedback), we only process Personal Data of End-Users on behalf of and at the direction of our Customers.

Customers are responsible for addressing any privacy requests from their End-Users. If you are an End-User who interacts with a Customer using our Services and you have a privacy question or request, please review the Customer’s privacy policy and contact the Customer directly.

Children

Our Websites and Services are not directed to children under 18, and we do not knowingly collect or store any Personal Data about persons under the age of 18. If we learn that we have collected Personal Data of a child under 18, we will take steps to delete such information from our files as soon as practicable. We do not sell Personal Data of children under the age of 18.

II. Information that we Collect from you

A. Personal Data that we collect directly from you

When you use our websites or mobile applications to download a whitepaper, request a trial or ask for any other information, you will be asked to provide contact details which we will then use to deliver the requested information and/or service.

When you contact customer support or speak with a sales representative, we may record the call for training purposes and to improve our service.

If you are using or accessing our Services, whether in connection with a paid subscription, a free trial or purchased service, we may ask for specific information, such as your name, address, e-mail address and phone number for us to be able to perform our obligations under the terms of these Services. In addition, we collect your payment details to be able to process the payment of your subscription fee or purchase price.

Customers may provide Personal Data of End-Users and other third parties by inputting that Personal Data into the Services, for example, when they process a transaction. This Personal Data is collected and used in accordance with the Customer’s privacy policy.

B. Information that Machinence may collect about you through our Websites and Applications

Technologies Used by us

As part of our Websites, including applications, and Services, we use various technologies such as “session” and “persistent” cookies (small data files that we transfer to your computer), web beacons (tiny image files on web pages that communicate information about the page viewer to the beacon owner), log data, and third-party analytics services, such as Google Analytics, to collect and analyse information about Visitors, Customers, and Partners. For more information on how Google processes your personal data within the framework of Google Analytics, please consult this web page. Technology is, by its nature, dynamic and ever-changing; the technological tools used today by Machinence are therefore subject to modification and replacement in the future.

Session Cookies

We use “session” cookies to keep you logged in while you use our Services, to better understand how you interact with our Services, and to monitor aggregate usage and web traffic information on our Services.

Persistent Cookies

We use “persistent” cookies to recognize you each time you return to our Websites or Services. For example, we create a persistent cookie that includes some basic information about you, like your most recent search. We use this persistent cookie to remember your preferences and, if you create an account, to make your user experience consistent.

Tracking Technologies

Web beacons, tags and scripts may be used on our Websites, our Services, in e-mails or other electronic communications we send to you. These technologies help us in understanding how our Websites and Services are used, what other websites our visitors have visited and when an email is being opened and acted upon so that we can improve our Services.

Log Data

Our servers automatically record information created by your use of the Websites or Services (“Log Data”). Log Data includes information such as your IP address, browser type, operating system, the referring web page, web pages visited, location, your mobile carrier, your computer or mobile device type, search terms and cookie information. We receive Log Data when you interact with our Websites or Services, for example, when you visit our Websites, sign into our Services, or interact with our email notifications.

You may delete or disable certain of these technologies at any time via your browser settings. To opt out of analysis by Google Analytics on our website and other websites, please visit Google’s web page.

C. Information that we Receive from Third Parties

We may sometimes obtain Personal Data about you from third parties (e.g., Facebook, Twitter, Google) and use it to improve or re-market our Services, or to provide a more tailored experience with our Services.

D. Information collected about Customers, Visitors, and Partners in the last 12 months

Below are the categories of Personal Data that Machinence collects and has collected about Customers, Visitors, and Partners in the past twelve (12) months:

III. How we Use the Information that we Collect.

A. Why do we Collect your Personal Data?

Purposes for data processing

We collect your Personal Data for the following purposes:

• To send you communications or documents you have requested (such as offers, demonstrations, whitepapers, newsletters and marketing materials);
• To contact you to ask you if you have any questions about the Services or information that you have requested from us;
• To communicate with you via email, telephone, text (SMS), postal services, social media and websites regarding Machinence-related news and inform you about Services that may be of interest to you, if you allow us to do so;
• To respond to your questions or requests for additional information;
• To set up a trial or regular account for our Services;
• To provide our Services to you;
• To share and exchange reports and information with credit reporting agencies, credit bureaus and/or any other entity connected with the use of our payments processing services; and to use other third party databases (including registries, licensing authorities, identification services, telecom providers) or references provided by you to obtain or verify information about your financial circumstances, background and to identify and detect fraud;
• To manage our relationship with you and to provide you with customer support;
• To provide training and quality assurance;
• To process payments to us or remit payments to you;
• To get a better understanding of how you browse our Websites so that we can optimize your experience;
• To research and analyse your use of or interest in our Services and those products and services offered by others;
• To analyse the effectiveness of our Services;
• To improve the functionality of our Websites and Services;
• To help you find the most relevant information by customizing our Services to optimize your experience;
• To verify your eligibility and deliver prizes in connection with promotions, contests and sweepstakes;
• To perform any additional purposes explicitly described to you at the time of collection and for which we receive your consent.

Lawful grounds for processing(for individuals located in the EEA or the UK)

If you are an individual residing in the European Economic Area (“EEA”) or the United Kingdom (“UK”) we can only process your Personal Data if we have a lawful ground to do so. Depending on the processing activity, we can process your Personal Data on the following grounds:

1. In order to comply with our obligations under an agreement we concluded with you, such as to provide our Services;
2. Where you have freely given your explicit consent and this consent has not been revoked;
3. Where we are pursuing a legitimate interest, which is not outweighed by your fundamental rights or freedoms; or
4. Pursuant to a legal obligation under EU law or the law of a member state of the EU; or
5. In very exceptional cases to protect your vital interests.

B. Do we disclose your Personal Data?

We will only share your Personal Data in accordance with this Privacy Policy. In the following circumstances, we may share your Personal Data with third parties.

Information that we share with affiliated companies.

Machinence is a UK company with strategic partners all over the world. To do business globally and help improve the Services provided, Machinence may share Visitor, Partner, and Customer Personal Data with its affiliates. Some of these affiliated companies may be located outside the EEA or the UK. In this case, Machinence will ensure an adequate level of protection for the Personal Data transferred outside the EEA or the UK.

Information that we share with third parties.

Service providers: We engage third-party service providers (companies operating on our behalf) to help us administer, provide and improve the Services and the Websites. We share Personal Data with these third-party service providers to enable them to provide these services for us. Due to our continuous efforts to improve our Websites and Services, our third-party service providers may change periodically. As an example, we engage with third parties who provide data storage solutions, data security tools, and information management services. Some of these third-party service providers may be located outside the EEA or the UK. If this is the case, we will provide for an adequate level of protection regarding Personal Data. Otherwise, we will only share Personal Data at your direction and according to this Privacy Policy.

Integration Partners: Customers may choose to connect the Services to the services of one of our many integration Partners for added functionality. By setting up these connections, you allow Machinence to share certain information with these integration Partners.

Linking third parties: If you arrived at our Website via a link from a third-party website or application (“Linking Third Party”), we may collect a unique code related to that Linking Third Party. This will help us identify how you arrived at our Website. Once on our Website, if you become a Customer or submit Personal Data to us for another reason (i.e. for marketing purposes, to sign up for a product trial or demo), we may inform the Linking Third Party that a Visitor originating on their website or application has become a Machinence lead (Customer or potential Customer). Any collection or use of your Personal Data by the Linking Third-Party is subject to the privacy policy of the Linking Third Party.

Non-Personally Identifiable Information

In order to provide and improve our Services, we may use and disclose to third parties (for example, our service providers and analytics Partners) non-personally identifiable information which we collect, including cookie data and Log Data. This may include Personal Data which has been aggregated and de-identified in such a way that the data cannot be reidentified. We retain the right to use, at our reasonable discretion, any information, in any form, about more than one individual where the identity of the individuals is not known and cannot be inferred.

Social Network Sharing

When you use any social network sharing function in connection with the Services (for example, sharing on Facebook), your sharing activity will be processed through a third party’s site or service. These third-party privacy policies, not ours, govern the collection and use of the information collected on those sites or networks, including Personal Data.

User-Generated Content (UGC) and Feedback

Some parts of our Websites and Services may allow Visitors and Customers to submit and view UGC. UGC includes such things as posting a question, an answer or a blog post. When you post UGC, other Visitors or Customers will be able to see certain information about you, such as your username or handle. You should be aware that any Personal Data you submit in UGC can be read, collected, distributed or used by other Visitors or Customers and could be used by third parties to send you unsolicited messages. We are not responsible for the Personal Data you choose to include in the UGC you provide through the Websites or Services.

If you complete surveys or provide us with feedback in any other form, we may use this information for our own business purposes, including for marketing and to improve our products and Services.

Protecting Ourselves and our Customers

We may release Personal Data when we believe that doing so is appropriate to comply with applicable laws, regulations or legal requests; to enforce or apply our policies and guidelines; to initiate, render, bill, and collect amounts owed to us; to protect our rights or property; to protect the safety of our Customers; to address fraud, security or technical issues; to prevent or stop activity that we consider to be illegal or unethical; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay. Without limiting the generality of the foregoing, we may also be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Sale/Merger

Information about our Customers and Partners is a business asset of Machinence. Consequently, information about our Customers and Partners, including Personal Data, may be disclosed as part of any merger or acquisition involving Machinence, the creation of a separate business to provide some or all of the Services, the sale or pledge of Machinence’s assets, as well as in the event of an insolvency, bankruptcy or receivership.

C. What Kinds of Personal Data have we Disclosed?

Within the last twelve (12) months, we have disclosed the following categories of Personal Data. We have done so for one of the valid business purposes outlined in this Privacy Policy.

Category of Personal Data

• First and last name
• Contact information (email address, phone number, home or business address)
• Language
• Date of birth
• IP address
• Call recordings
• Geolocation data (excluding nationality)
• Government identification documents (e.g. social security numbers)
• Bank account details and other financial information
• Credit bureau rating and reports

D. Do we sell your Personal Data? (For individuals located in California only)

Machinence does not sell Personal Data within the meaning of applicable laws. However, Machinence may sell non-personally identifiable information that has been derived from aggregated and deidentified Personal Data, provided such information cannot be used to re-identify individual Visitors or Customers.

E. Automated decision-making and profiling (For individuals located in EEA and UK only)

We do not use automated decision-making. We use Google Analytics for profiling. For further information about our use of Google Analytics, see section II.B. above.

IV. How do we Protect your Personal Data?

We treat your Personal Data as private, confidential information and we strive to ensure that Personal Data under our control, regardless of format, is protected and kept secure at all times. Please be aware, however, that no method of transmitting information over the Internet or of storing information is completely secure. Accordingly, we cannot absolutely guarantee the protection of any information shared with us. In the event of an unauthorized loss or disclosure of Personal Data, Visitors, Partners, and Customers may be subject to a risk of harm resulting from such loss or disclosure. Depending on various factors, such as the type and amount of Personal Data disclosed, consequences for individuals could include changes to their credit bureau rating or financial situation or identity theft. Machinence will at all times comply with applicable laws concerning data breach notification requirements and will endeavor to mitigate any risks of residual harm to the affected individuals.

A. Location of Personal Data

Your Personal Data may be stored on servers located in a country other than where you reside or do business. Personal Data may be subject to the local laws of the jurisdictions within which it is collected, used, disclosed and/or stored, and may be accessed by governmental authorities and law enforcement agencies in those jurisdictions. When the data concerns Personal Data of data subjects from the EEA or the UK, we will provide for an adequate level of protection of this data.

B. Retention of Personal Data

Machinence retains your Personal Data for as long as it is reasonably needed to deliver the Services. The retention terms can be longer if we are required to keep Personal Data longer on the basis of applicable law or to administer our business. Where you have the right to request deletion, we will delete your Personal Data in accordance with and upon receipt of written instructions from you to this effect, unless we are legally required to keep it. You may choose to do this in the event you terminate your agreement for the Services. If deletion is not possible, we will de-identify it in a way that cannot be reversed. If de-identification is not possible (for example, because your Personal Data 9 has been stored in backup archives), then we will securely store your Personal Data and isolate it from any further processing until deletion is possible.

C. International Data Transfers

We may transfer to, and store the data we collect about you in, countries other than the country in which the data was originally collected, including the United States, Canada or other destinations outside the European Economic Area (“EEA”) or the United Kingdom (“UK”). Those countries may not have the same data protection laws as the country in which you provided the data. However, when we transfer your data to other countries, we will protect the data as described in this Privacy Policy and comply with applicable legal requirements for the transfer of data to third countries outside the EEA or the UK.

If you are located in the EEA or the UK, we will only transfer your personal data if the country to which the personal data will be transferred has been granted a European Commission adequacy decision, or if we have put in place an appropriate transfer mechanism and appropriate safeguards with any recipient or sub-processor, such as Standard Contractual Clauses as adopted by the European Commission or Data Processing Agreements ensuring an adequate level of data protection.

Privacy Shield

Even though the Privacy Shield is no longer a valid mechanism to transfer data out of the EU or Switzerland and into the US, Machinence remains Privacy Shield certified, and continues to comply with the Privacy Shield Principles and obligations.

Privacy Shield Principles

All Personal Data that Machinence LTD, Payment Revolution LLC, Upserve Inc., Vend Inc. and Ecwid, Inc. receive from individuals located in the EEA, UK or Switzerland shall continue to be processed in accordance with the Privacy Shield Principles.

Accountability for Third Parties

We may transfer Personal Data to third parties for processing on our behalf. We will ensure that such data may only be processed for limited and specified purposes consistent with the purposes for which such Personal Data was collected or the consent provided by you. In addition, any such third-party processor will process the data with the same level of protection as the protection provided by us including adherence to the data processing agreement executed with us to the extent it relates to Personal Data that is transferred from the EEA, the UK or Switzerland. We remain liable for any failure of the third party to do so unless we can prove that we are not responsible.

Compliance

Machinence Ltd., complies with the E.U./U.S. Privacy Shield Framework and Swiss/U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, Switzerland, and the United Kingdom to the United States. Machinence Ltd has certified to the U.S. Department of Commerce that they adhere to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit the Privacy Shield website.

Enforcement Authority

The E.U and U.S Federal Trade Commission has jurisdiction over the compliance of Machinence.

V . Your Rights in Relation to your Personal Data

A. What are my Rights?

Right to Know about the Collection, Disclosure and Sale of Personal Data
You may ask us about what Personal Data we have collected about you and whether or not we have disclosed or sold such Personal Data to third parties.

Right to Access, Rectify, or Transfer your Personal Data

You have the right to access your Personal Data at any time and to receive a copy of the Personal Data undergoing processing. You can require us to correct or complete your Personal Data if it is not correct or complete. You can also ask us to provide your data in a commonly used electronic form.

Right to Object to Further Processing of your Personal Data

If we are processing your Personal Data on the basis of a legitimate interest, you may object to the processing activity. Upon receipt of an objection, we will cease the processing activity for the future unless we can demonstrate a legitimate ground which overrides your interests, or that the processing is necessary for the establishment, exercise or defence of legal claims. Please note that your exercise of this right may result in Machinence being unable to continue providing all or part of the Services to you.

Right to Deletion and to Restrict Processing of your Personal Data

If there is no longer a reason for us to process your Personal Data or if we don’t have a legal ground for the processing, you can require us to delete your Personal Data. We will take steps to delete your information as soon as is practicable, but some information may remain in archived/backup copies for our records or as otherwise required by law. In addition, we may choose to de-identify your Personal Data instead of deleting it, provided we have a legitimate business reason for doing so. You can also require us to restrict the processing of your data if such processing is unlawful or if there is a dispute about the accuracy of the data.

Right to Non-Discrimination for Exercising your Rights

In the event you exercise one of the rights outlined in this section, Machinence will not discriminate against you for having done so. In particular, we will not deny you any goods or services, charge you different prices for goods or services, or provide you with different quality levels of goods or services.

Right to Opt-Out of the Sale of your Personal Data (For individuals located in California only)

Machinence does not currently sell Personal Data within the meaning of applicable privacy laws. Should Machinence consider selling Personal Data, we will only do so with your consent, and you will have the right to opt-out from the sale of your Personal Data by following the procedures outlined below. Machinence will wait a minimum of twelve (12) months after receiving your opt-out request before seeking authorization to sell your Personal Data again.

Right to lodge a complaint with a supervisory authority (For individuals located in the EEA & UK only)

You have the right to lodge a complaint with a supervisory authority, in particular in the European Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that Machinence’s processing of your personal data infringes the GDPR. Please visit the website of the relevant supervisory authority for more information on how to submit such a complaint.

B . How can I invoke my Rights?

If you wish to invoke any of your rights in relation to your Personal Data, you may do so using one of the following methods.

Online Privacy Request. You may submit a request to exercise any of your data rights (a “Privacy Request”) by emailing [email protected]

Phone Number. You may reach out to one of our Support agents by contacting our Machinence Support. Our Support agents will assist you in submitting your Privacy Request.

In order for us to verify your identity and honour your request, we may require that you provide identifying documentation such as a copy of your government-issued identification card. As an added level of security, we may also verify your identity by contacting you at the email address or phone number we have on file. We will only consider your Privacy Request validly received after we have successfully identified you.

VI. Canada’s Anti-Spam Law (CASL)

A. For Canadian Visitors and Customers

When you voluntarily and expressly provide Personal Data, an existing business relationship is created under Canada’s Anti-Spam Law (CASL). We may use your Personal Data to provide you with information that is relevant to you or your business, such as newsletters, event invitations, or updates about Services. In some cases, we may collect, use or disclose Personal Data without your consent or knowledge (e.g. we may use your Personal Data where it’s been conspicuously published on a website or directory). While we offer you some control over marketing communications, certain transactional, relationship and legally required communications will not be affected by the choices you have made about marketing communications. You have the right to revoke your consent to the collection, use and disclosure of your Personal Data and to unsubscribe to electronic communications at any time.

B. Electronic Messages to Canadians

Our Services allow Customers to collect and use the Personal Data of End-Users, through communications or transactions facilitated by Machinence. You may not use the Services to send your Canadian-based End-Users commercial electronic messages without first obtaining their express consent or otherwise complying with other legal requirements.

VII. General Matters

A. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our information practices. Any changes we make will become effective when we post a modified version of the Policy on this webpage. The “Effective Date” at the top of the Policy indicates when it was last updated. If we make material changes to the Policy, we will post a notice on our Websites or in our Services. Your continued use of our Websites or Services after the modified version of the policy is posted constitutes your acceptance of those changes to the policy, as well as any additional applicable requirements. If you do not agree to the changes to our policy, it is your sole responsibility to stop using our Websites or Services. You are required to ensure that you read, understand and agree to the latest version of the Policy.

B. Contacting us

If you have any questions or suggestions regarding our Privacy Policy, please do not hesitate to contact us. You can email us at [email protected].

C. Privacy Shield: Dispute Resolution

If we are not able to resolve a complaint you have made in relation to our non-compliance with the Privacy Shield Principles, you have the right to refer your complaint to JAMS which we designated as our independent recourse mechanism. Mediation will be conducted pursuant to JAMS International Mediation Rules. If you wish to file a claim please be referred to JAMS’ website for more information. This dispute resolution mechanism continues to apply despite the invalidation of the EU-U.S. and Switzerland-U.S. Privacy Shield as adequate mechanisms for transferring personal data from the EEA, the UK or Switzerland to the U.S.

If the independent dispute resolution has not resolved your complaint, you have the possibility, under certain conditions, to invoke binding arbitration. For more information about the process, we refer to Annex 1 to the Privacy Shield Principles.