Stop paying
for half a
business.

That is the wrong question. The better question is: what are you actually comparing?

Shopify hands you the infrastructure and asks you to build the shop yourself. You write the product descriptions. You source and upload the images. You draft the legal pages. You connect the payment gateway. For a first-time seller, that is weeks of work and hundreds of pounds in extra tools before you have made a single sale.

Machinence generates a complete, ready-to-sell store from a plain-language prompt in under 2 minutes. AI writes the product copy. AI generates the images. Legal pages are drafted automatically. Everything connects to your CRM, email marketing and analytics because they all live on the same platform.

Where Shopify has a genuine advantage: very high-volume product retailers with development teams and deep e-commerce customisation requirements. For the vast majority of founders and growing businesses, Machinence is the stronger total package.

For a startup or small business, you do not need 90 per cent of the depth that specialist tools offer. But you are paying for it anyway.

The question is not whether Klaviyo’s email marketing is technically deeper. It is. The question is: do you need that depth, and can you afford it alongside the seven other tools you also need? Machinence gives you everything a growing business actually uses, at a level more than sufficient for 95 per cent of your weekly workload, for less than what most businesses currently pay just for email marketing and a CRM.

Add up what you are paying across your entire stack right now: Shopify, Klaviyo, HubSpot, Xero, Buffer, Canva and anything else. Most founders are genuinely surprised by the total.

If you are paying more than £150 per month combined and are not deeply embedded in Shopify’s specific e-commerce ecosystem, the maths almost always works in your favour. Try Machinence free for 7 days with no obligation and no commitment before you make any decision.

This is where Machinence has the clearest advantage over Shopify. Service businesses are Shopify’s genuine weak point. It requires significant workarounds for anything that does not involve a physical product catalogue.

Machinence’s CRM, invoicing, smart calendar, appointment booking and lead management tools work together seamlessly for service-based models: consultants, coaches, agencies, freelancers and anyone who sells expertise or time rather than a physical product.

The Launch and Scale plan at £99 per month covers most starting businesses comfortably. When you are ready to scale, the Enterprise and Market Leader plan at £150 per month doubles or more across every limit and adds HR Management and Advanced Analytics.

Additional users are £45 per month each, with full platform access rather than a feature-restricted seat. No annual contracts at either tier. Cancel or change your plan at any time.