WordPress Needs Managing.
We Need a Description.
WordPress is the world’s most powerful CMS. It is also the world’s most time-consuming. Machinence gives you a complete, AI-powered business platform live in minutes with zero technical overhead.
No annual contract · Cancel anytime · All tools from day one
WordPress Is Powerful. Power You Have to Manage.
The real cost
WordPress Free Is Not
Free to Operate.
Add hosting, plugins, themes and the tools WordPress does not include, and the true cost becomes clear.
You save over £115 every month. That is £1,380 a year, every year. Plus dozens of hours of technical maintenance.
The difference that matters
WordPress Configures.
Machinence Creates.
WordPress gives you a blank canvas and sends you to find the paint.
Your business co-pilot
Everything WordPress Promises.
Delivered Today.
23 AI-powered tools across every part of your business. Launch, compete, market and scale on one platform at one price, from day one.
AI Online Store Builder
Describe your store. AI builds everything in under 2 minutes. Products written, images generated, legal pages drafted, payments configured.
AI-poweredAI Website Builder
Full business website built from a plain description. Pages, blog, about, contact and jobs section. Live in minutes.
27 toolsAI Branding Suite
Logo maker, strategic name generator and AI image creation. Brand identity built entirely by AI. 25 images per month included.
AI-generatedDomain and Hosting
Purchase and manage your domain. Free hosting, SSL and business email included. No server setup required.
Fully includedSEO Optimiser
Keyword analysis, on-page recommendations and SEO scoring built in. No third-party subscription needed.
15 toolsAI Blog Writer
SEO-optimised posts written and published automatically. Up to 8 per month. Built for search rankings.
Auto-publishAI Business Research
Market intelligence, competitor analysis and strategic business insights. Enterprise-grade research at startup prices.
27 toolsBusiness Analytics
Revenue, SEO, social and financial data in one unified dashboard. No configuration needed.
Unified dataEmail Marketing
AI-powered campaigns, automation and segmentation. 1,500 emails and 500 contacts on the Launch plan.
22 toolsSocial Media Publisher
AI content and scheduling for Instagram, Facebook, X and LinkedIn. 30 posts per month included.
25 toolsCRM and Lead Management
Full pipeline CRM with 3,500 contacts, deal tracking and follow-ups. Active from day one.
27 toolsAI Customer Support
Multilingual AI chatbot answering questions around the clock. Included in your monthly plan at no extra cost.
24/7 AIPayments, Invoicing and Billing
Stripe and PayPal from day one. No platform fee on processor rates. Professional invoices and recurring billing.
20 toolsBookkeeping and Accounting
Expense tracking, financial reports and accounting tools built in. Zero configuration required from day one.
18 toolsHR Management
Contracts, onboarding and payroll tools on the Growth plan. Enterprise HR capability without the implementation project.
Growth planLegal Document Generator
AI-generated contracts, terms, policies and standard business documents. No solicitor needed.
28 toolsAlso includes: Payment Processing · Review Management · Smart Calendar and Booking · Company Formations UK · Content Hub and Media Library · AI Image Generator
Side by side
We Give WordPress Full Credit
Where It Genuinely Earns It.
An honest comparison. Every strength. Every gap. No spin.
| Capability | Machinence — £99 per month | WordPress — from £22 per month |
|---|---|---|
| Website Builder | ✓ AI-generated Describe your site. AI builds a complete website in under 2 minutes. No technical setup required. | ✓ Best-in-class WordPress is the world’s most powerful CMS with unmatched flexibility, plugins and developer ecosystem. If you have technical resource, it is exceptional. |
| Online Store | ✓ AI-generated AI builds a complete store in 2 minutes. Products, images and legal pages generated automatically. | ✓ WooCommerce WooCommerce is a powerful and flexible e-commerce platform. Requires significant configuration and ongoing plugin management. |
| Time to live | ✓ Minutes Describe and launch. Your business is live the same day you create your account. | Days to weeks Hosting setup, WordPress install, theme selection, plugin configuration and content entry takes significant time. |
| Technical overhead | ✓ Zero Fully managed. No plugins, no hosting, no security patches, no version conflicts. Ever. | Ongoing Security updates, plugin conflicts and PHP version management require regular attention. A real time cost. |
| CRM | ✓ Included Full pipeline CRM with 3,500 contacts. Zero configuration. | ✕ Plugin required No CRM included. Requires a third-party plugin or HubSpot integration at extra cost. |
| Email Marketing | ✓ Included AI campaigns and segmentation. 1,500 emails/mo. Connected to CRM automatically. | ✕ Plugin required Requires MailPoet or a Mailchimp integration. Configuration required separately. |
| Invoicing and Accounting | ✓ Included Professional invoices, billing and bookkeeping. 45 invoices/mo. Zero extra cost. | ✕ Not available No invoicing or accounting tools at any price. Requires a separate platform entirely. |
| AI Content Creation | ✓ Included AI blog writer, AI product copy, AI images and AI social content all built in. | Via plugin AI writing plugins available but require separate subscriptions and management. |
| Customisation depth | Solid Customisation within the platform is strong. Not as deep as a self-hosted WordPress build with developer resource. | ✓ Unmatched WordPress with a developer is the most flexible web platform on earth. Nothing matches it for custom builds. |
| HR and Legal Tools | ✓ Included HR management, legal document generation and company formations all included in your plan. | ✕ Not available No HR or legal tools at any price. Requires entirely separate platforms. |
Website Builder
Machinence
✓ AI-generatedDescribe your site. AI builds a complete website in under 2 minutes. No technical setup required.
WordPress
✓ Best-in-classWordPress is the world’s most powerful CMS with unmatched flexibility, plugins and developer ecosystem. If you have technical resource, it is exceptional.
Online Store
Machinence
✓ AI-generatedAI builds a complete store in 2 minutes. Products, images and legal pages generated automatically.
WordPress
✓ WooCommerceWooCommerce is a powerful and flexible e-commerce platform. Requires significant configuration and ongoing plugin management.
Time to live
Machinence
✓ MinutesDescribe and launch. Your business is live the same day you create your account.
WordPress
Days to weeksHosting setup, WordPress install, theme selection, plugin configuration and content entry takes significant time.
Technical overhead
Machinence
✓ ZeroFully managed. No plugins, no hosting, no security patches, no version conflicts. Ever.
WordPress
OngoingSecurity updates, plugin conflicts and PHP version management require regular attention. A real time cost.
CRM
Machinence
✓ IncludedFull pipeline CRM with 3,500 contacts. Zero configuration.
WordPress
✕ Plugin requiredNo CRM included. Requires a third-party plugin or HubSpot integration at extra cost.
Email Marketing
Machinence
✓ IncludedAI campaigns and segmentation. 1,500 emails/mo. Connected to CRM automatically.
WordPress
✕ Plugin requiredRequires MailPoet or a Mailchimp integration. Configuration required separately.
Invoicing and Accounting
Machinence
✓ IncludedProfessional invoices, billing and bookkeeping. 45 invoices/mo. Zero extra cost.
WordPress
✕ Not availableNo invoicing or accounting tools at any price. Requires a separate platform entirely.
AI Content Creation
Machinence
✓ IncludedAI blog writer, AI product copy, AI images and AI social content all built in.
WordPress
Via pluginAI writing plugins available but require separate subscriptions and management.
Customisation depth
Machinence
SolidCustomisation within the platform is strong. Not as deep as a self-hosted WordPress build with developer resource.
WordPress
✓ UnmatchedWordPress with a developer is the most flexible web platform on earth. Nothing matches it for custom builds.
HR and Legal Tools
Machinence
✓ IncludedHR management, legal document generation and company formations all included in your plan.
WordPress
✕ Not availableNo HR or legal tools at any price. Requires entirely separate platforms.
Who it is for
WordPress Is Unmatched for Developers.
Machinence Is Built for Founders.
If you have technical resource, WordPress is extraordinary. If you do not, Machinence is the stronger choice.
Choose Machinence
You want to run your business, not manage a platform.
- Founders and solopreneurs without a technical background who need to be live today
- Service businesses where invoicing, CRM and booking matter as much as the website
- Small teams who want one platform for the whole business with zero maintenance overhead
- Startups who cannot afford weeks of technical setup before their first customer visit
- Businesses competing on marketing: AI-powered SEO, social and email automation from day one
Consider WordPress
You have developer resource and need maximum flexibility.
- Businesses with in-house developers who need deep custom functionality and bespoke integrations
- Content-heavy publishers where advanced editorial workflows and content structure are critical
- Agencies building for clients who need full control over design, code and hosting
- Businesses with complex e-commerce requirements that benefit from WooCommerce’s extensibility
WordPress is extraordinary for technical teams. Without developer resource, its complexity works against you.
Simple pricing
One Price. Every Tool. No Surprises.
No per-user penalties. No implementation fees. No partner costs. Everything your business needs from day one.
Launch and Scale
Everything to start
£99
per month, no annual contract
- ✓1 Website or 1 Online Store
- ✓1,500 emails per month, 500 contacts
- ✓3,500 CRM contacts
- ✓45 invoices per month
- ✓25 AI images, 4 AI blogs, 30 social posts
- ✓20GB storage
- ✓All 23 tools included from day one
Enterprise and Market Leader
Everything to scale
£150
per month, no annual contract
- ✓1 Website and 1 Online Store
- ✓3,000 emails per month, 1,000 contacts
- ✓10,000 CRM contacts
- ✓300 invoices per month
- ✓45 AI images, 8 AI blogs, 60 social posts
- ✓100GB storage
- ✓HR Management plus Advanced Analytics
Additional users £45 per month each · Stripe and PayPal payment processing · Domains via Tucows
Your questions answered
The Questions People Ask
Before They Switch.
WordPress is free. Why would I pay £99 a month?+
WordPress.org is free to download. But you still need hosting (£10 to £30/mo), a premium theme (£5 to £10/mo), and all the plugins you need to actually run a business: email marketing, CRM, SEO, social, invoicing, support. That stack reaches £150 to £200 per month before you have written a word of content.
And that is before the time cost. Plugin management, security patches and compatibility conflicts are a regular time drain. Machinence gives you everything for £99 with zero technical overhead and zero maintenance work.
Can Machinence match WordPress’s SEO capability?+
For the vast majority of small businesses, yes. Machinence includes keyword tools, on-page SEO scoring, and an AI blog writer publishing up to 8 fully optimised posts per month automatically.
Where WordPress leads: deeply technical SEO, structured data markup and advanced schema customisation for large content operations. For a founder or small team, Machinence’s SEO tools are more than sufficient and more consistent, because content is generated and published automatically without manual effort.
I have an existing WordPress site. Is migration difficult?+
Machinence can rebuild your site from a plain description in under 2 minutes. For most founders, the rebuild is faster than a full content migration. Try Machinence free for 7 days and see what the AI generates from your existing business description.
What about my existing WordPress plugins?+
The plugins you use to extend WordPress are almost all replacing things Machinence includes natively: SEO, email marketing, forms, CRM, booking, support chat, social sharing and image optimisation. The plugin you are most likely to miss is a highly customised one built specifically for your business. For anything off-the-shelf, Machinence has a built-in equivalent.
What happens when I need more capacity?+
The Launch and Scale plan at £99 covers most starting businesses. The Enterprise plan at £150 doubles or more across every limit and adds HR and Advanced Analytics. Additional users are £45 per month each. No annual contracts.
Our Strategic Partners
City of London Small Business Program
Stripe
PayPal
Tucows
City of London Small Business Program
Stripe
PayPal
Tucows
Stay in the loop with exclusive offers, industry insights, and updates