ZoomInfo is enterprise data sold through a sales team. Machinence finds the customers most likely to buy from you, anywhere in the world, tells you why to contact each one now and writes the email for you, with prices on the website and nothing to negotiate.
Machinence is the ZoomInfo alternative built for small businesses and startups. No data contract, no sales call: a short list of businesses that fit what you sell, each scored, with the gap you can fill, a dated reason to get in touch and the first email, call script and LinkedIn note written. Your CRM, website, invoicing and 26 AI tools come in the same plan, from £3.25 a day.
Not a list of names. A list of businesses worth your time, with everything you need to win them.
Search up to 5 countries at once, or narrow it to a city or region with a radius. The page shows exactly where it searched.
Every result is checked first: its website, or its booking page if it has none, must load. Competitors, suppliers, agencies and directories are left out.
Every lead is labelled and scored out of 100. Weak leads are never shown and never counted against your allowance.
Each lead shows its opportunity, read from its own website, such as no online booking, so you know what to offer before you call.
A dated public reason from the last 6 months, such as hiring, a new location or a new company, with the link to its source. The freshest are marked Ready now and listed first.
AI writes a short first email around the lead's reason, a call script and a LinkedIn note. The address is checked before you send and an unsubscribe line is added.
A Companies House tab finds newly registered companies by area and industry, with their directors, and writes a letter to post to them.
A business you have already been shown never comes back, only leads actually returned count, and a bad lead reported within 14 days is given back.
One click adds a lead to your Customer Manager, ticked leads export to CSV, and a saved search can email you new businesses every week.
ZoomInfo is a leading data platform for sales, marketing and recruiting teams. It holds hundreds of millions of profiles, adds buyer intent and org charts, and is bought through its sales team on a quote.
A small business owner needs something faster and simpler. You do not have a sales team or a data budget. You need to know which businesses are likely to buy from you, why now, and what to say, and you want to start today. That is what Find Customers in Machinence does.
Tell it what you sell and who you sell to, and choose where: up to 5 countries, or a city with a radius. Machinence searches the web, throws out any business whose website does not load, and any competitor, supplier or directory, and hands you a scored list of real businesses. Each one shows the gap you can fill and, where there is one, a dated reason to get in touch now with its source. Then it writes the email, the call script and the LinkedIn note, checks the address, and puts the lead in your CRM.
And because Machinence is a complete business platform, the same plan builds your website or online store, sends your invoices, keeps your books, runs your email marketing and answers your customers with a 24/7 chatbot. The price is on the pricing page.
Side by side on finding and winning customers. ZoomInfo's side is taken from ZoomInfo's own pricing page and website on 16 October 2026.
| What you get | Machinence | ZoomInfo |
|---|---|---|
| Finding customers | ||
| What you get | ✓ A customer to approachA business that could buy from you, checked today, with its opportunity, a score out of 100 and a reason to contact it. | Contact and company profilesProfiles from a database; each export uses one credit. |
| Where you can search | ✓ Any countryUp to 5 countries in one search, or a city or region with a radius. | ✓ YesA global database of 500M+ contacts and 100M+ companies. |
| Contact details | Business contactsThe contact route each business publishes, never guessed personal emails. UK companies also show their directors from Companies House. | ✓ YesNamed people's mobile numbers and business emails from the Professional plan. |
| A reason to contact them now, with its source | ✓ YesA dated public reason from the last 6 months with the link to its source; the freshest are marked Ready now and listed first. | ✓ YesBuyer intent and job posting changes on Copilot Advanced and above. |
| The gap you can fill | ✓ YesThe specific gap you can fill, read from the business's own website. | Not on its pricing page |
| Brand-new companies | ✓ UKCompanies newly registered with Companies House by area and industry, with their directors, and an AI letter to post to them. | Not on its pricing page |
| Only good leads count | ✓ YesScored out of 100; weak leads are never shown or counted, and a bad lead reported within 14 days is given back. | Credit per exportEach exported contact or company uses one credit. |
| No repeats | ✓ YesA business you were already shown never comes back. | Not on its pricing page |
| Winning them | ||
| First email, call script and LinkedIn note | ✓ YesA first email built around the lead's reason, plus a call script and a LinkedIn note. | AI emailAI email generation on Professional; AI talking points on Copilot Advanced. |
| Email checked before you send | ✓ YesDomain and mailbox checked before you send, shown as Verified or Not verified. | Verified dataZoomInfo describes its contact data as verified. |
| Automatic follow-up sequences | ✕ Not yetComing after launch. Today you send each email yourself, already written. | ✓ YesAutomated outreach workflows on Copilot Advanced and above, and a dialler on Professional. |
| CRM and lead alerts | ✓ Built inOne click into the Customer Manager (CRM), CSV export, and weekly lead alerts by email. | Connects to your CRMIntegrations with Salesforce, HubSpot and others; alerts in the app. |
| Running your business | ||
| Website, store, invoicing, bookkeeping, marketing | ✓ All 26 AI toolsWebsite or online store, CRM, invoicing, bookkeeping, email marketing, social, chatbot, HR, legal and more. | ✕ NoNot part of ZoomInfo. |
| Price, checked on 16 October 2026 | ||
| Try it free | ✓ Free search and free trialOne free search shows 3 sample leads in full. Then a 7-day free trial with 10 leads and every tool. | Free trialA free trial of each plan. |
| What the monthly price buys | ✓ The whole platform, from £99 a monthFrom £3.25 a day: all 26 AI tools to run your business, with 60 leads a month included. Enterprise, £150 a month: 150 leads, 2 sites and up to 5 times the resources. | Price on requestZoomInfo does not publish prices: they depend on features, licences and credits, and are quoted by its sales team. |
| Extra leads | ✓ From 40p a leadTop-up packs of 50, 100 or 150 leads for £25, £45 or £60. They never expire, and only leads actually returned count. | Not publishedCredits are set per package; one credit per exported contact or company. |
| How you buy | ✓ Monthly, cancel any timePrices on the website and no sales call. Cancel in two clicks. | Through its sales teamPayment terms agreed with ZoomInfo's sales team. |
Prices checked on 16 October 2026. Dollar prices converted at the European Central Bank rate of 15 October 2026 ($1 = £0.755) and rounded. Sources: ZoomInfo pricing · ZoomInfo website · Machinence pricing.
ZoomInfo is a deep data platform for sales and marketing teams. Machinence is built for the owner who has to find the customers and run the business: fewer, better leads, the outreach written, every tool in one plan and the price on the website.
ZoomInfo stops at the lead. With Machinence, the customers you find land in the same place you build your website, send invoices and market to them.
From £99 a month, or £3.25 a day, you get all 26 AI tools with 60 leads a month included. Nothing to connect and no extra apps to pay for.
Both are good at different jobs. Here is how to tell which one fits you.
No data contract and no migration. See real customers for your business before you sign up.
Run one free search on machinence.io and see 3 real businesses that could buy from you, in full. No sales call.
Your 7-day free trial includes 10 leads, each with a reason to contact it, an AI email and a call script, plus every tool.
Send the emails, make the calls, track every lead in your CRM and let a weekly alert bring you more.
See every plan on the pricing page, or go straight to Find Customers if you already have an account.
Run the free search and see 3 businesses that could buy from you, in full, in about a minute.
Prices and features of ZoomInfo checked on 16 October 2026 from ZoomInfo's own website and may have changed since; check them with ZoomInfo. Sources: ZoomInfo pricing · ZoomInfo website · Machinence pricing. ZoomInfo is a trademark of its owner; Machinence is independent, not affiliated with or endorsed by ZoomInfo, and names it for comparison only.
For a small business or startup, Machinence. Find Customers gives you scored businesses that fit what you sell, a dated reason to contact each one and the first email, call script and LinkedIn note written, with published prices and your CRM, website, invoicing and 26 AI tools in the same plan.
Yes. Machinence starts at £99 a month (£3.25 a day) for the whole platform with 60 leads a month included, and extra leads from 40p, with every price on the website. ZoomInfo does not publish prices; they are quoted by its sales team. Prices checked on 16 October 2026.
ZoomInfo does not show prices on its website. It says the price depends on features, the number of licences and credit usage, and each exported contact or company uses one credit. You get a quote from its sales team.
Yes. Machinence is for small businesses anywhere. Each search covers up to 5 countries, or a city or region with a radius, and the page shows exactly where it looked. The Companies House tab for brand-new companies is a UK extra.
Yes, the contact details each business publishes, such as the email and phone on its own website, checked before you send. It never guesses personal details. If you need named employees' mobile numbers at large companies, ZoomInfo is built for that.
Automatic sequences and follow-up emails are coming after launch. Today Machinence writes the first email, call script and LinkedIn note for every lead and checks the address, and you send it yourself.
Email rules depend on the country. In the UK you can usually email limited companies about relevant products if you say who you are and offer an easy opt-out, which Machinence adds to every email; sole traders and some partnerships need consent first, and Machinence flags them. Elsewhere, check your local rules before sending.
Yes. The free search on machinence.io shows 3 sample leads in full, with nothing to pay. The 7-day free trial then gives you 10 leads and every one of the 26 AI tools.