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The B12 alternative

The B12 Alternative With Everything to Run a Business

B12 builds a professional website with a few client tools. Machinence gives you the site and 26 AI tools to build, launch, compete and scale an entire business, ecommerce, full marketing, finance, HR and more, all built by AI with no developer.

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26 AI tools from day one · No developer needed · Cancel anytime
In short

Machinence is an all-in-one AI business platform and a powerful B12 alternative for founders and small businesses. Where B12 focuses on a professional website with client tools, Machinence gives you 26 AI tools in one platform: an AI website and online store builder, CRM, marketing, SEO, invoicing, bookkeeping, HR, legal and 24/7 AI support, all built by AI with no developer.

Website + online store CRM Marketing & SEO Invoicing & bookkeeping HR & legal 24/7 AI support No developer needed
Everything included

One login. Every tool to run your business.

These aren’t apps to wire together or plugins to buy. Every tool is built in, built by AI, and shares the same data, so your website, store, marketing, sales and finance all work as one.

A website made with the AI Website Builder, shown on a laptop and a phone, with the Build my Website Now button.
AI Website Builder
The AI Store Builder asks your business name, what you sell and what your business is about, then builds your store.
AI Store Builder
A brand kit made for a bakery: the brand name, a colour palette and style words such as modern, bright and playful.
Logo Maker
Choose a logo style (artistic, feminine, minimal, classic or modern) and press Generate my Logo.
Business Name Generator
An AI image made from a written description, with a Generate button.
AI Image Generator
PDFs, Word documents and text files saved into the Content Hub, easy to find and reach.
Content Hub
A customer sends a form; the CRM updates, an email goes out and the insights refresh.
AI Form Builder
The SEO Optimiser on a business website: ranking, keyword optimisation and a score gauge.
SEO Optimiser
A post topic and keywords going in, a finished blog post coming out.
AI Blog Writer
Email marketing software connected to your store, campaigns, calendar and contacts.
Email Marketing
Collect more reviews: automatic review requests, email requests, review campaigns and tracking.
Review Management
A CRM for small business: leads come in on one side and turn into revenue on the other.
CRM
A client asks for a spa appointment by message and gets a confirmed 2 PM slot.
Smart Calendar
Set up a business email address: authorise the sender, connect your mailbox and verify your DNS records.
Business Email
Invoice software for small business: a website connected to invoicing, payments and bookkeeping.
Invoicing
A charity website with bookkeeping built in: built to scale, with easy tracking of money in and out.
Bookkeeping
An example sales dashboard with revenue, a sales goal and new clients, invoices and sign-ups.
Analytics Dashboard
CV screening: candidates scored with stars, best matches ticked.
HR Management
Contracts and legal documents kept in one vault, with deadlines tracked.
Legal Documents
An AI chatbot on your website giving instant replies around the clock.
AI Support Chatbot
Sales by region and by audience for a small online shop.
AI Business Research

Every plan includes all 26 AI tools, all in one platform and all built by AI.

Machinence vs B12

B12 builds your website. We build the whole business.

B12 is built around a professional-services website. Machinence gives you that and the full business platform around it.

Feature
Machinence
B12
Web presence & domains
AI website builder
✓ Included
✓ Included
AI online store builder
✓ Included
Service sites
Domains, hosting & SSL
✓ Included
✓ Included
Business email
✓ Included
Included
AI Form Builder
✓ Included
Intake forms
Branding
Logo Builder & Name Generator
✓ Included
✕ Not available
AI Image Generator
✓ Included
✕ Not available
Content Hub & media library
✓ Included
Blog
UK Company Formations
✓ Included
✕ Not available
Marketing & SEO
SEO Optimiser
✓ Included
Basic SEO
AI Blog Writer
✓ Included
AI content
Social Publisher
✓ Included
✕ Not available
Email Marketing
✓ Included
✓ Included
Review Management
✓ Included
Yes
Sales & customers
CRM (Customer Manager)
✓ Included
Client CRM
Smart Calendar & booking
✓ Included
✓ Included
Payments
✓ Included
✓ Included
Finance & operations
Invoicing
✓ Included
✓ Included
Bookkeeping & accounting
✓ Included
✕ Not available
Analytics dashboard
✓ Included
Basic
HR Management
✓ Included
✕ Not available
Legal documents
✓ Included
Contracts
AI & support
Website Chatbots (24/7 AI)
✓ Included
✕ Not available
AI Business Research
✓ Included
✕ Not available
Affiliate Portal
✓ Included
✕ Not available
Getting started
Developer needed?
✓ NeverEverything is built and run by AI.
No
Time to launch a real business
✓ MinutesDescribe it and the AI builds the whole setup.
Minutes

B12 builds a professional website with a few client tools. Machinence gives you the 26 AI tools to build, launch, compete and scale the whole business, with no developer.

Built for founders

Everything you need to launch, compete and scale.

It's not one or two tools bolted onto a website. It's the whole business, built and run by AI, so a small team can move like a big one.

Launch in minutes

Describe your idea and AI builds your website, online store and brand. No developer, no designer, no waiting, you go live the same day.

Compete like a big company

A CRM, marketing, SEO, email and 24/7 AI support, the tools larger rivals pay whole teams for, working for you from day one.

Scale without hiring

Invoicing, bookkeeping, HR, legal and analytics grow with you, so you add customers and revenue, not headcount and software.

One platform, one login

Every tool shares the same data and works together, so your whole business runs from a single place instead of a dozen disconnected subscriptions.

Who switches to Machinence

Built for founders and small businesses who need to run a business, not just a website

Founders & solopreneurs Early-stage startups Consultants & coaches Agencies Service businesses Online stores Small teams of 1 to 10 First-time founders

Machinence gives you everything a business needs to launch, compete and scale from day one, all built by AI. You never need a developer, a designer or a stack of separate subscriptions.

Switching from B12 is easy

Already using B12? You’re live today.

No migration project, no developer, no downtime. Keep the domain and brand you already have.

1

Describe your business

Start your free trial and tell the AI what you do. It builds your website, store and setup in minutes, with no design or code needed.

2

Connect your domain

Keep the domain you own, or buy and transfer one. Hosting, SSL and business email are included, with nothing billed on the side.

3

Go live, then grow

Flip your domain across with no downtime. Your CRM, marketing, finance and support are all running from day one.

You keep your domain and your brand, and the AI does the heavy lifting. There’s nothing to lose by trying.

Stop paying for add-ons. Start running your business.

Your whole business, built by AI and live today. All 26 AI tools from minute one.

Start your free trial

No developer. No designer. No separate subscriptions. No technical setup.

Machinence is the all-in-one AI business platform and B12 alternative that runs your whole business from one place, built to help founders and small businesses launch, compete and scale fast with AI, without ever needing a developer.

Based on publicly available product information, 2026. Details vary and change over time, so verify current information with each provider. B12 and other product names are trademarks of their respective owners; Machinence is independent and not affiliated with or endorsed by them, and they are referenced for comparison only.

B12 alternative FAQ

B12 alternative: Frequently asked questions

What is the best B12 alternative for small business?

Machinence is a powerful B12 alternative. Where B12 focuses on a professional website with a few client tools, Machinence gives you 26 AI tools in one platform: a website and online store builder, CRM, marketing, SEO, invoicing, bookkeeping, HR, legal and 24/7 AI support.

Does Machinence build an AI website like B12?

Yes. Machinence builds your website and brand with AI, then adds an online store, a full marketing suite, finance, HR and more, so you get the whole business, not just a site.

Is Machinence more than a website with client tools?

Yes. B12 is built around a professional-services website. Machinence gives you ecommerce, a full marketing and SEO suite, bookkeeping, HR, legal and AI support too, 26 tools in one platform.

Is Machinence a better B12 alternative for startups?

For startups and growing businesses, yes. You get everything to launch, compete and scale, not just a website, with no developer.

Can I move my B12 site to Machinence?

Yes. Describe your business and the AI rebuilds your website and store in minutes. Keep your domain or transfer one in, with no downtime.

Do I need a developer to use Machinence?

No. Everything is built by AI, from your website and store to your CRM, invoicing and support. You describe what you want and Machinence builds and runs it, so you never need a developer.

Why should I switch from B12 to Machinence?

The usual reasons are consolidation and speed. Instead of piecing your business together and configuring it yourself, Machinence gives you an entire business in one platform, built and run by AI, with nothing to wire together and no developer to hire. Your website, store, CRM, marketing, finance and support all share the same data, so you launch faster and run leaner.

What tools can Machinence replace?

Machinence replaces the stack of separate subscriptions most small businesses juggle: a website and online store builder, a CRM, email marketing, SEO and content tools, invoicing and bookkeeping, scheduling, HR and a support chatbot. Instead of 8 to 12 disconnected apps that never quite talk to each other, everything works together in one platform and is built by AI.

Hi 👋 I'm Machinence AI. I'm here to help you.