B12 is a strong AI site builder for service pros, with scheduling, invoicing and client tools. But it has no online store, no real sales CRM, no bookkeeping or HR, caps AI at 300 messages a month and is priced in US dollars. Machinence is the website and everything behind it, 22 AI tools for a flat £99 a month, store included.
B12 is genuinely good at what it does: an AI site for service pros, polished by human designers, with scheduling, invoicing, email marketing and contracts built in. But it is shaped around that one job. There is no online store for selling products, no real sales CRM with a pipeline, no bookkeeping, no HR and no company formation, and AI use is capped at 300 messages a month even on paid plans.
B12 bundles client tools well. Add the store, CRM and accounting it doesn't do, and the picture changes.
Machinence is one platform: 22 AI tools with 820+ features to run your business, built so your website, marketing, finance, support and data all work as a single unit, not a pile of disconnected apps.
This is the Machinence ecosystem. Every Machinence tool shares the same data in real time, so a sale updates your CRM, your books, your analytics and your email list at once, with no plugins, no integrations and no developer.
B12 is excellent for a service practice. A growing business usually needs more than that.
22 AI tools with 820+ features across every part of your business. Launch, compete, market and scale on one platform, at one price, from day one.
Describe your store. AI builds products, images, legal pages and payments in under 2 minutes.
AI-poweredA full business website from a plain description. Live in minutes.
Live in minutesLogo maker, name generator and AI images. 25 images per month.
AI-generatedFree hosting, SSL and business email. No server setup.
Fully includedKeyword analysis and on-page scoring built in. No extra subscription.
Built inSEO posts written and published automatically. Up to 8 per month.
Auto-publishMarket and competitor intelligence. Enterprise research at startup prices.
StrategicRevenue, SEO, social and finance in one dashboard. No setup.
Unified dataAI campaigns and automation. 1,500 emails, 500 contacts on Launch.
AutomatedAI content and scheduling across all channels. 30 posts per month.
Multi-channelFull pipeline CRM, 3,500 contacts, deal tracking. Active day one.
Day oneMultilingual AI chatbot, around the clock. No extra cost.
24/7 AIStripe payments from day one. Professional recurring billing.
Stripe partnerExpense tracking and financial reports built in. Zero config.
Zero configContracts, onboarding and payroll on the Growth plan.
Growth planAI-generated contracts, terms and policies. No solicitor needed.
AI-generatedAlso includes: Payment Processing · Review Management · Smart Calendar & Booking · Company Formations UK · Content Hub & Media Library · AI Image Generator
An honest comparison. Every strength. Every gap. No spin.
Where B12 wins, we say so. That's how an honest comparison earns your trust.
The platform shaped around one type of business is not always the one that runs yours.
And the day you need a store, a real CRM or accounting, Machinence is right here to run the rest of the business.
B12 is excellent at what it is built for. If you need to run an entire business, products and services alike, not just a service website, that is what Machinence is for.
No per-user penalties. No add-ons for the basics. No surprise renewals. Everything your business needs from day one.
Additional users £45 per month each · Stripe payment processing, we are a Stripe partner · Domains via Tucows
B12 has a free plan and a $49/mo entry tier, so for a basic service site it can be cheaper. But the all-in-one client tools sit on the $78 to $199/mo tiers, AI is capped at 300 messages a month, and there's no store, sales CRM, bookkeeping or HR. Add those elsewhere and Machinence at a flat £99 with everything included is usually less.
Honestly, not in the same way. B12's real designers and copywriters polishing your site is a genuine strength. Machinence is AI-first: you build and edit by describing what you want. If hands-on human design service matters most to you, B12 does that well.
Both build an AI site with scheduling, invoicing and email. Machinence adds the parts B12 doesn't: an online store, a real CRM with a pipeline, full bookkeeping, HR, AI business research and UK company formation, all connected, for one flat price with no AI message cap.
Not with Machinence. There's no per-message AI wall and no setup fee. B12 caps AI at 300 messages a month on paid plans and lists an optional $1,999 done-for-you setup fee on its higher tiers.
£99 covers most starting businesses. £150 doubles limits and adds HR and advanced analytics. Extra users are £45 each.
No migration project, no developer, no downtime. Keep the domain and brand you already have.
Start your free trial and tell the AI what you do. It rebuilds your website and store in minutes, no design or code needed.
Keep the domain you already own, or buy and transfer one. Hosting, SSL and business email are included, with nothing billed on the side.
Flip your domain across when you're ready, with no downtime. Your CRM, marketing, finance and support are all running from day one.
You keep your domain and your brand, and the trial is free for 7 days. There's nothing to lose by trying.
7 days free. No annual contract. All 22 AI tools from minute one.
No implementation fees. No setup costs. No partner required.
Machinence is the all-in-one AI platform that runs your whole business from one place, built to help founders launch, scale and compete.
Based on publicly available B12 pricing and features, June 2026. B12 prices are listed in US dollars and vary by billing term, plan and promotion (B12 lists Free, Basic/Website, Client Engagement, Professional and Advanced tiers from $0 to $399/mo, with an optional one-time $1,999 setup fee on higher tiers and a 300 AI-messages-per-month allowance on paid plans). Approximate £ conversions are indicative only. Figures change over time, so verify current details with each provider. B12 and other product names are trademarks of their respective owners; Machinence is independent and not affiliated with or endorsed by them, and they are referenced for comparison only.
