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The Wix Alternative

Wix Builds a Website.
We Build Your Business.

Wix gives you a drag-and-drop editor and sends you to work. Machinence gives you a complete business platform with 23 AI-powered tools. One price. Live today.

No annual contract  ·  Cancel anytime  ·  All tools from day one

2
minutes to a
complete store
23
tools built in
one platform

Wix Gets You Online. Machinence Gets You Trading.

Wix is a capable website builder with an intuitive drag-and-drop editor. But it was built to put you online, not to run your business. No CRM. No invoicing. No bookkeeping. No AI marketing engine. Every capability beyond a basic website requires a separate subscription. Machinence replaces eight to twelve tools at once, with everything connected on a single data layer from day one.
AI-built in 2 minutes23 tools, one priceCRM includedInvoicing includedNo fragmented stack

The real cost

Wix Plus 7 Other Tools
Is Not a Business Strategy.

Add the tools every growing business actually needs alongside Wix and the bill adds up fast.

Wix Core
Website only. No CRM, invoicing, bookkeeping or AI tools included.
£12/mo
+ Email marketing
Klaviyo or Mailchimp
£45/mo
+ CRM
HubSpot Starter
£14/mo
+ Invoicing and bookkeeping
Xero
£29/mo
+ SEO and blog writing
Semrush plus Jasper
£99/mo
+ Social media scheduling
Buffer or Hootsuite
£14/mo
+ AI customer support chatbot
Tidio or Intercom
£29/mo
+ Branding tools
Canva Pro and Looka
£12/mo
What you are actually paying
~£254/mo
Machinence. Everything above, built in.
23 tools. One platform. One data layer. One login.
£99/mo

You save over £150 every month. That is £1,800 a year, every year.

The difference that matters

Wix Puts You Online.
Machinence Runs Your Business.

A website is the starting point, not the destination.

With Wix
With Machinence
Drag-and-drop editor gives you a website. Building the actual content, copy and images is entirely your responsibility.
Describe your business. AI builds your complete website or store in under 2 minutes. Copy, images and structure generated automatically.
No CRM included at any price. Customer relationships are tracked in a separate tool or not tracked at all.
Full CRM with 3,500 contacts, deal tracking and lead pipeline. Active from day one, no configuration required.
No invoicing, bookkeeping or accounting tools. Financial management requires a separate platform entirely.
Invoicing, bookkeeping and financial reporting all built in. 45 invoices per month. No Xero. No separate accounting platform.
Wix Email Marketing is basic. Real automation and segmentation require Klaviyo or Mailchimp at extra cost.
AI-powered email campaigns, automation and segmentation. 1,500 emails per month, connected to your CRM automatically.
No AI blog writing, no SEO scoring. Ranking on search requires separate tools at £49 to £99 per month extra.
AI blog writer publishes up to 8 SEO-optimised posts per month automatically. Keyword tools and on-page scoring built in.
No AI customer support chatbot. No social media publisher. No AI image generation. All require separate platforms.
AI chatbot, social publisher and AI image generation all included. 30 social posts per month. No extra subscriptions.
Your data is fragmented across six to nine platforms with no unified customer view anywhere.
One data layer connects store, CRM, email, support and analytics. Every customer interaction in one place.

Your business co-pilot

Everything Wix Promises.
Delivered Today.

23 AI-powered tools across every part of your business. Launch, compete, market and scale on one platform at one price, from day one.

AI Online Store Builder

Describe your store. AI builds everything in under 2 minutes. Products written, images generated, legal pages drafted, payments configured.

AI-powered

AI Website Builder

Full business website built from a plain description. Pages, blog, about, contact and jobs section. Live in minutes.

27 tools

AI Branding Suite

Logo maker, strategic name generator and AI image creation. Brand identity built entirely by AI. 25 images per month included.

AI-generated

Domain and Hosting

Purchase and manage your domain. Free hosting, SSL and business email included. No server setup required.

Fully included

SEO Optimiser

Keyword analysis, on-page recommendations and SEO scoring built in. No third-party subscription needed.

15 tools

AI Blog Writer

SEO-optimised posts written and published automatically. Up to 8 per month. Built for search rankings.

Auto-publish

AI Business Research

Market intelligence, competitor analysis and strategic business insights. Enterprise-grade research at startup prices.

27 tools

Business Analytics

Revenue, SEO, social and financial data in one unified dashboard. No configuration needed.

Unified data

Email Marketing

AI-powered campaigns, automation and segmentation. 1,500 emails and 500 contacts on the Launch plan.

22 tools

Social Media Publisher

AI content and scheduling for Instagram, Facebook, X and LinkedIn. 30 posts per month included.

25 tools

CRM and Lead Management

Full pipeline CRM with 3,500 contacts, deal tracking and follow-ups. Active from day one.

27 tools

AI Customer Support

Multilingual AI chatbot answering questions around the clock. Included in your monthly plan at no extra cost.

24/7 AI

Payments, Invoicing and Billing

Stripe and PayPal from day one. No platform fee on processor rates. Professional invoices and recurring billing.

20 tools

Bookkeeping and Accounting

Expense tracking, financial reports and accounting tools built in. Zero configuration required from day one.

18 tools

HR Management

Contracts, onboarding and payroll tools on the Growth plan. Enterprise HR capability without the implementation project.

Growth plan

Legal Document Generator

AI-generated contracts, terms, policies and standard business documents. No solicitor needed.

28 tools

Also includes: Payment Processing · Review Management · Smart Calendar and Booking · Company Formations UK · Content Hub and Media Library · AI Image Generator

Side by side

We Give Wix Full Credit
Where It Earns It.

An honest comparison. Every strength. Every gap. Nothing hidden.

Website Builder

Machinence

✓ AI-generated

Describe your site. AI builds the complete website in under 2 minutes. No design skills required.

Wix

✓ Strong

Wix's drag-and-drop editor is genuinely excellent and easy for beginners. Hundreds of templates. Best-in-class for manual website building.

Online Store

Machinence

✓ AI-generated

Full AI-built store in 2 minutes. Products written, images generated, payments configured automatically.

Wix

Add-on required

Wix Stores is available as an upgrade. Still requires manual product entry, copy and image sourcing.

CRM and Pipeline

Machinence

✓ Included

Full CRM with 3,500 contacts and deal tracking. One customer record across every tool.

Wix

✕ Not included

Basic contact management only. No sales pipeline. HubSpot or Pipedrive required at extra cost.

Email Marketing

Machinence

✓ Included

AI campaigns, automation and segmentation. 1,500 emails/mo. Connected to CRM automatically.

Wix

Basic only

Wix Email Marketing covers simple sends. Real automation requires Klaviyo or Mailchimp.

Social Media Publishing

Machinence

✓ Included

AI content and scheduling for Instagram, Facebook, X and LinkedIn. 30 posts per month.

Wix

✕ Not included

No social publishing. Buffer or Hootsuite required at extra monthly cost.

AI Customer Support

Machinence

✓ Included

Multilingual AI chatbot 24/7. Trained on your products and policies automatically.

Wix

✕ Not included

No AI chatbot. Third-party chat tools required at extra monthly cost.

SEO and Blog Writing

Machinence

✓ Included

Keyword tools, on-page scoring and AI blog writer publishing 8 optimised posts per month.

Wix

Basic SEO only

Meta editing available. No AI writing, no keyword research. Semrush required at extra cost.

Invoicing and Billing

Machinence

✓ Included

Professional invoices and recurring billing. 45 per month. Works for product and service businesses.

Wix

✕ Not included

No invoicing at any price point. Requires Xero or FreshBooks at extra cost.

Bookkeeping

Machinence

✓ Included

Expense tracking, financial reports and accounting tools built in. Zero extra cost.

Wix

✕ Not included

No accounting tools at any price point.

HR Management

Machinence

✓ Included

Contracts, onboarding and payroll on the Enterprise plan. No separate HR platform needed.

Wix

✕ Not included

No HR tools at any price.

Legal Documents

Machinence

✓ Included

AI-generated contracts, T&Cs, policies and business documents. 28 tools.

Wix

Basic only

Auto-generates basic privacy policy. Full legal document generation not available.

Template Variety

Machinence

AI-generated

AI creates your site from a description. No template library needed when AI builds to spec.

Wix

✓ Excellent

800 plus templates across every industry. Wix's template range is genuinely best-in-class for manual design.

Who it is for

The Right Tool Depends on
What You Are Building.

Wix and Machinence serve different needs. Here is an honest guide.

Choose Machinence

You need a business platform, not just a website.

  • Founders and solopreneurs who need website, store, CRM, email, invoicing and support in one place
  • Service businesses where invoicing, CRM and booking matter as much as the website itself
  • Startups who want everything live without a stack of separate subscriptions
  • Small teams (1 to 10 people) who want one platform with one login for the whole business
  • AI-first businesses that want marketing, content and support automated from day one
  • First-time sellers who want a complete store built by AI in minutes, not days

Consider Wix

A website is genuinely all you need right now.

  • Creatives and portfolio businesses where visual design and template choice matter most
  • Businesses that already have a separate CRM, invoicing and marketing stack they are satisfied with
  • Non-technical users who specifically want a drag-and-drop interface with no AI involvement
  • Small projects where a simple website is genuinely the full requirement

Wix is excellent at what it does. If you need more than a website, Machinence was built for you.

Simple pricing

One Price. Every Tool. No Surprises.

No per-user penalties. No implementation fees. No partner costs. Everything your business needs from day one.

Launch and Scale

Everything to start

£99

per month, no annual contract


  • 1 Website or 1 Online Store
  • 1,500 emails per month, 500 contacts
  • 3,500 CRM contacts
  • 45 invoices per month
  • 25 AI images, 4 AI blogs, 30 social posts
  • 20GB storage
  • All 23 tools included from day one
Start free for 7 days

Enterprise and Market Leader

Everything to scale

£150

per month, no annual contract


  • 1 Website and 1 Online Store
  • 3,000 emails per month, 1,000 contacts
  • 10,000 CRM contacts
  • 300 invoices per month
  • 45 AI images, 8 AI blogs, 60 social posts
  • 100GB storage
  • HR Management plus Advanced Analytics
Start free for 7 days

Additional users £45 per month each  ·  Stripe and PayPal payment processing  ·  Domains via Tucows

Your questions answered

The Questions People Ask
Before They Switch.

Wix has a great editor. Does Machinence match it?+

Wix's drag-and-drop editor is genuinely excellent. It is one of the best in the industry for manual website building. We give it full credit.

But ask yourself this: do you want to spend time designing a website, or do you want a website built in minutes so you can focus on running your business? Machinence generates your complete site from a plain description. No editor learning curve. No design decisions. Just a complete, professional website ready in under 2 minutes.

Does Machinence work for a business that only needs a simple website?+

Yes, and at £99 per month you get far more than a website. The question is not whether you need all 23 tools on day one. The question is whether you will need them in the next 12 months.

Most founders who start with "just a website" need email marketing within 3 months, CRM within 6 and invoicing shortly after. Starting on Machinence means every tool is there the moment you need it, with no migration, no integration and no extra cost.

I am already on Wix. Is it worth switching?+

Add up everything you are paying alongside Wix right now: email marketing, CRM, booking, invoicing, social media, chatbot. Most founders are surprised by the total.

If you are paying more than £99 per month combined and want everything in one place, try Machinence free for 7 days. Your entire site can be rebuilt by AI in minutes from a plain description.

Can Machinence handle an online store as well as Wix Stores?+

Yes. And faster. Wix Stores requires manual product entry, image uploads and copy writing. Machinence builds your complete store from a plain description in under 2 minutes. Products written by AI, images generated by AI, legal pages drafted, payments configured, collections structured; all automatically.

What happens when I grow and need more?+

The Launch and Scale plan at £99 per month covers most starting businesses. When you need more, the Enterprise plan at £150 per month doubles or more across every limit and adds HR Management and Advanced Analytics. Additional users are £45 per month each. No annual contracts at either tier.

Our Strategic Partners

City of London Small Business Program

City of London Small Business Program

Stripe

Stripe

PayPal

PayPal

Tucows

Tucows

Your Business. All of It.
One Platform.

7 days free. No annual contract. All 23 tools from minute one.

No feature gating. No setup fees. No sales calls required.

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